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Business Development

Strategic Selling


Course
Quantity
For someone else
Quantity
For someone else
Purchase for $99.95 or enter access code

Dive into the world of strategic selling tailored specifically for the competitive insurance landscape with this comprehensive course. Designed for the sales agents at American International Assurance Company (AIA), this program focuses on enhancing core competencies in understanding customer needs, market analysis, and stakeholder mapping. Through three meticulously crafted modules, you'll learn to craft sales messages that resonate, handle objections with finesse, and negotiate effectively. By leveraging real-world case studies and practical exercises, you will refine your presentation skills, manage strategic accounts adeptly, and make data-driven decisions using CRM systems. Equip yourself with the actionable insights and advanced techniques necessary to excel in insurance sales and build lasting client relationships.

Here is the course outline:

1. Strategic Selling Foundations

Introduce the principles of strategic selling within the insurance industry, emphasizing understanding customer needs, market analysis, and stakeholder mapping. Participants will learn to identify client objectives and pain points, conduct thorough market research, and map decision-makers to tailor their sales approach.

Identifying Customer Needs in Insurance
Insurance Market Analysis
Stakeholder Mapping for Sales Success
Essay Assignment: Understanding Customer Needs, Market Analysis, and Stakeholder Mapping
Quiz

2. Advanced Sales Techniques & Relationship Management

Deep dive into advanced sales techniques including sales messaging, objection handling, and strategic account management. Learn to craft resonant sales narratives, overcome objections with finesse, and manage key accounts for long-term growth. The module will focus on building lasting client relationships and enhancing presentation skills.

Crafting Compelling Sales Messages
Mastering Objection Handling in Insurance
Strategic Account Management & Presentation Skills
Essay Assignment: Strategic Selling
Quiz

3. Closing Strategies and Data Mastery

Capstone module on negotiation tactics and leveraging CRM and data for strategic decision-making. Master the art of closing deals with effective negotiation and use CRM systems to track and manage sales efforts. Learn to interpret sales data for informed strategy adjustments and performance enhancements.

Negotiation Tactics for Closing Deals
Leveraging CRM in Strategic Selling
Data-Driven Strategies for Insurance Sales
Essay Assignment: Strategic Selling
Quiz
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