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Global Public Health Credentialing Board
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Public Health Principles

Strategic Communication for Social Media


Course
Quantity
For someone else
Quantity
For someone else
Purchase for $99.95 or enter access code

Dive into the world of social media with our comprehensive course designed for professionals aiming to master strategic communication. This online course is segmented into three focused modules, each addressing crucial aspects of social media mastery: Understanding Social Media Landscapes, Content Creation & Curation, and Analytics and Measurement. By the end of this course, you will have acquired the knowledge to craft compelling brand stories, manage risks, engage with communities, and leverage influencer collaborations. You'll also be adept at responding to crises with strategic planning and ethical communication, backed by data-driven insights. Join us to elevate your social media presence aligned with your organizational goals and foster meaningful connections with your audience.

Here is the course outline:

1. Navigating the Social Media Landscape

This introductory module offers a comprehensive overview of various social media platforms, emphasizing their unique features, user demographics, and the importance of tailoring communication strategies to each platform's distinct environment. Participants will learn the significance of ethical communication and strategic planning in crafting a compelling brand narrative.

4 sections
Platform Profiling and Strategic Alignment
The Art of Ethical Social Media
Crafting a Strategic Communication Plan
Quiz

2. Creating Impactful Content and Community Engagement

Dive into the essentials of content creation, curation, and storytelling to captivate your target audience. This module also focuses on fostering online communities, managing risks, and collaborating with influencers. Learners will gain skills in creating authentic and engaging content that aligns with strategic objectives and ethical standards.

4 sections
Content Creation Mastery
Building Community and Managing Risk
The Influencer Edge
Quiz

3. Analytics, Measurement, and Crisis Communication

This concluding module covers the critical aspects of using analytics to measure social media performance and understand audience behavior. Participants will learn how to leverage data to inform strategic decisions and improve engagement. The module also prepares learners to handle crises, ensuring they can respond swiftly and maintain stakeholder trust.

4 sections
Decoding Analytics for Strategic Insights
Mastering Crisis Communication
Leveraging Data for Enhanced Engagement
Quiz
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