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This comprehensive online course offers an in-depth introduction to the fast-paced world of e-business. Through three expertly structured modules, participants will explore a range of topics including e-business models, digital marketing essentials, and the subtleties of online consumer behavior. Gain practical knowledge in developing robust e-business strategies, managing online supply chains, and utilizing data analytics for informed decision-making. Delve into customer relationship management, UX design principles, and the legalities of e-business operations, all while understanding the importance of cybersecurity. This course is ideal for professionals seeking to establish or enhance their e-business acumen in today's digital marketplace.
Here is the course outline:
1. Foundations of E-businessThis introductory module covers the essentials of e-business, including an overview of different e-business models, digital marketing fundamentals, and the analysis of online consumer behavior. Students will gain a foundational understanding of how businesses operate online. 4 sections
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2. Strategic Implementation in E-businessDiving deeper into the operational aspects, this module focuses on developing e-business strategies, understanding supply chain management in digital contexts, and mastering data analytics to drive decisions. It also emphasizes the importance of user experience and customer relationship management for long-term success. 4 sections
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3. E-business in the Legal and Security LandscapeThe final module provides a comprehensive summary while exploring the critical areas of legal issues in e-business and the fundamental concepts of cybersecurity. Participants will learn how to navigate the legal framework and protect their online enterprises against various cyber threats. 4 sections
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