Customer-Centric Excellence: Building Lasting Relationships is an online course designed to equip learners with the skills and knowledge needed to create a customer-centric culture and develop long-lasting relationships with customers. The course is divided into three modules that cover a range of topics, including understanding customer needs, customer journey mapping, empathetic communication, feedback management, and customer retention strategies. Through practical exercises and real-world examples, learners will gain hands-on experience in aligning organizational values with customer focus, identifying touchpoints for improvement in the customer experience lifecycle, and implementing continuous improvement strategies to enhance customer satisfaction. By the end of the course, learners will have the tools and techniques to create a customer-centric culture that drives business success.Module 1: Creating a Customer-Centric CultureShaping organizational values around customer focusAligning team goals with customer satisfactionModule 2: Customer Journey Mapping and Emotional IntelligenceUnderstanding the customer experience lifecycleIdentifying touchpoints for improvementDeveloping emotional intelligence skills for customer interactionsModule 3: Continuous Improvement Strategies and Implementing ChangesCollecting and analyzing customer feedbackImplementing changes for ongoing excellence
Here is the course outline:
1. Introduction to Creating a Customer-Centric CultureThis module will provide a comprehensive introduction to the importance of a customer-centric culture. It will cover how to shape organizational values around a customer focus and align team goals with customer satisfaction. 2 sections
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