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In this course, you will gain a deep understanding of customer experience design and learn how to craft memorable interactions. Through a combination of theory and hands-on exercises, you will develop the skills needed to create exceptional experiences that delight customers and drive business success. From understanding customer needs to prototyping and evaluating experiences, you will explore every stage of the design process. By the end of the course, you will be equipped with the knowledge and tools to design customer-centric experiences that leave a lasting impression.
Here is the course outline:
1. Introduction to Customer Experience DesignThis module will provide a comprehensive introduction to the field of Customer Experience Design. Learners will discover the importance of understanding and catering to customers' experiences and will be introduced to the basics of customer journey mapping and service blueprinting. 5 sections
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2. Deep Dive into Customer-Centric DesignIn this module, learners will delve deeper into the practice of customer experience design. From identifying customer needs to prototyping experiences and analyzing feedback, the content will be focused on practical applications. The importance of emotional experience design and accessibility will also be highlighted. 5 sections
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3. Crafting & Evaluating Memorable InteractionsThe final module will equip learners with the knowledge to craft memorable interactions and measure their effectiveness. Learners will understand how to develop a strategic vision for customer experience and how to use metrics for evaluation. 6 sections
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